Monfairepart partners with the Tendances Editions group to create the Imagine Group

Tendances Editions, a leader in greeting cards, expands its digital offering by acquiring Monfairepart, the online specialist in personalized invitations. This merger leads to the creation of the Imagine Group.

Founded in 2004 in Valence, Monfairepart is a design studio and e-commerce site for personalized invitations, decorations, and stationery. The company supports its clients during important life events: weddings, births, baptisms, funerals, and more. Since being acquired in 2016 by Erwan d’Ussel, the company has evolved significantly, with many improvements made to its brand identity and product offerings. Monfairepart has now become a prestigious brand in its market, known for its creativity and diverse offerings (customizable hot foil stamping, letterpress, embossing, seeded paper, etc.).

Its creativity is combined with strong digital expertise. Monfairepart.com’s website benefits from excellent organic search rankings, thanks to its mastery of SEO, a user-friendly interface, and numerous product references. This efficient model has supported sustained growth since 2016.

Following a sale process organized by PAX Corporate Finance, the Tendances Group emerged as the ideal partner, offering the most aligned and ambitious project. This operation allows for the creation of a genuine partnership between the two companies and the three entrepreneurs of the new Imagine Group: Erwan d’Ussel, Sébastien Girard, and Alexandre Bataille.

Also founded in 2004 by Sébastien Girard, Tendances Editions specializes in greeting cards and gift papers. The company offers a range of over 800 products, distributed through tobacconists, supermarkets, and cultural and leisure product retailers. After its LBO operation and the acquisition of Global Gift last year, Tendances Editions sought to diversify into digital. Monfairepart became the ideal target to successfully pursue this strategy.

This alliance is built on rich backgrounds, complementary experiences, and a shared ambition: to develop a strong, innovative group focused on the needs of retailers and consumers. Today, the Imagine Group offers a wide range of products designed to celebrate life and share emotions: personalized invitations, greeting card collections, photo albums, calendars, stickers, decorations, refined and creative stationery, and personalized gifts.